The Weird Fish

The Weird Fish doesn't exist. It should though! This is a conceptual project based on an imagined sushi restaurant located in the Peckham neighbourhood. The branding is playful, unexpected and caters to the local off-beat crowd, and aims to reflect an unusual and experimental menu. The restaurant aims to disrupt the predictability of 'hipster' businesses in the area, and encourages adults to let loose and enjoy themselves through a love of experimental food.